· 13 min read

4 Powerful Generative AI Trends to watch in 2024

The realm of Generative Artificial Intelligence (GenAI) continues its exponential growth, blurring the lines between human creativity and machine-powered innovation. As 2024 unfolds, several key trends emerge, presenting exciting opportunities alongside inherent legal considerations.

The Multimodal Muse:

One of the most significant trends is the rise of Multimodal Generative AI. Unlike traditional Large Language Models (LLMs) confined to text, these models can ingest and process information from diverse data streams – text, images, audio, and video. This unlocks a new frontier: the ability to generate content that seamlessly integrates different modalities. Imagine AI composing music inspired by a painting or crafting a video synopsis based on an audio recording. The possibilities are endless. However, Copyright ownership of such AI-generated works becomes a complex concern.

Legal Implications:

This symphony of creativity raises a complex legal question: copyright ownership. Will it be attributed to the programmer, the user who provided the prompts, or the AI itself? Existing copyright frameworks may need revisions to accommodate this collaborative process.

Small Language Models:

Traditionally, Generative AI models have been resource-intensive, requiring significant computing power. However, 2024 witnesses a shift towards Small, Powerful Language Models (SLMs).

What are Small Language Models (SLM)?

Small language models (SLMs) are a type of AI that excels at understanding and generating human language. Unlike their bulkier counterparts, Large Language Models (LLMs); SLMs are more focused and efficient. They require less computing power to run making them ideal for use on mobile devices or applications that need a quick response. This efficiency also translates to lower training costs. SLMs can also be customized for specific tasks or areas of expertise making them adaptable to various situations. They can be trained on financial jargon, medical terminology or even the specific lingo of a company. Finally, the ease of use of SLMs makes them accessible to a wider range of developers and organizations even those without access to powerful computers.
Since, these models achieve impressive results with a fraction of the resources, paving the way for on-device AI, it democratizes access to Generative AI, placing this powerful tool in the hands of individuals and small businesses.

Concerns around privacy and security:

Data ownership and potential biases within the training data of SLMs become paramount. Regulatory frameworks will need to adapt to ensure responsible development and deployment of on-device Generative AI, prioritizing privacy and security.

Open-Source Generative AI:

The open-source movement is gaining traction in Generative AI, with several companies releasing their models for public access and collaboration. While this fosters innovation and accessibility, it presents unique legal challenges.

Legal Challenges:

These are questions that need clear legal answers. The potential for misuse of open-source Generative AI models for malicious purposes, such as creating deepfakes or spreading disinformation, necessitates the development of robust usage guidelines and mitigation strategies. Copyright and intellectual property concerns also arise, as the lines between derivative works and original creations become increasingly blurred. The questions that arise are: Can AI-generated content based on existing works be copyrighted? How much creative input from a human user is necessary for copyright protection?

Generative AI from Cloud to Device:

The dominance of cloud-based Generative AI is slowly giving way to a hybrid model, with processing power migrating closer to the edge – on personal devices and Internet of Things (IoT) gadgets. This shift offers advantages in terms of privacy, latency and cost reduction. An AI assistant on your phone can instantly generate a poem based on your surroundings, or a smart speaker that personalizes music based on your mood. Isn’t it interesting? However, this shift from the cloud to the edge introduces new legal considerations.

Legal Considerations:

Regulations around data residency and international transfers of data processed by edge-based Generative AI models will need to be addressed. Clear legal frameworks are required to ensure user privacy and responsible data governance across borders.


The realm of Generative AI throbs with innovation, promising to reshape industries and redefine human-machine interaction and democratize creativity. However, legal frameworks must evolve to keep pace with this technological advancements. Through open dialogues between technologists, legal experts and policymakers, we can build a responsible and equitable legal framework for that Generative AI to  flourish. As we venture into this uncharted territory, a collaborative approach will be instrumental in utilizing the immense potential of Generative AI for the benefit of society.

Also read our blog on: AI-powered Contract Summary Feature

Veda Dalvi
Hello, I'm Veda, the Legal Content Writer with a knack for decoding the complex world of laws. A coffee aficionado and a lover of sunsets, oceans and the cosmos. Let's navigate the Legal Universe together!

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